Primary Health Care

The client:Primary Logo2

Primary Health Care Limited (Primary) is a leading Top 100 ASX (PRY) listed healthcare business, providing a range of services to the medical and healthcare industries, including medical centres, diagnostic imaging, pathology and healthcare technologies.  Primary has a rich history and is most profitable company in its field, having established an integrated formula for its medical centres and services which offers value to doctors and patients while providing for a relatively low cost of operation.

The brief:

Watermark Search was engaged to find a new Chief Executive Officer for their Technology Business Unit, Health Communications Network (HCN). HCN is the market leader in Clinical Management software and knowledge solutions.  The business had been highly successful and maintained significant market share, but was facing considerable competitive pressure from other technology providers.

Watermark’s solution:

Watermark Search conducted a market mapping exercise covering healthcare and other relevant technology markets, highlighting executives with managerial acumen, underpinned by significant customer service  expertise. Our shortlist was well received and the client was able to appoint a high calibre executive from a different industry sector, who has brought a new vision to the business.

The outcome:

The new Chief Executive has contributed a significant positive impact on the business, improving customer engagement, building flexibility into their product suite and re-engaging their workforce.  The result of which has seen HCN maintain their market share in an increasingly competitive environment.

For more information, contact Daniel Nicholls on +61 2 9233 1200 or email: